Rihanna to front new fashion TV show
The What’s My Name singer will produce and appear in the unnamed show on Sky Living, the winner of which will create an outfit for her headline appearance at this summer’s Wireless Festival in London.
See Rihanna’s holiday wardrobe
The singer, famous for her revealing and risqué style choices said: “I’ve always had a great love of fashion. It’s a constant source of inspiration in my life, and is a big reason why I’ve grown into the person and artist I am today.”
She added that is “very fortunate” to have collaborated with renowned designers and stylists through her career so far, and explained how she is “excited to follow the journey of our aspiring contestants and see how their individuality influences their efforts during the course of the show.”
See inside Rihanna’s dressing room
Girls Aloud star Nicola Roberts – who has asserted herself as a front row favourite thanks to her fashion-forward style and own range of make-up – has been handpicked to front the series.
“I was so flattered when Rihanna asked me to work with her on this show,” said Roberts. “I’m so excited for us to get started on finding a new up and coming British designer who just needs a chance, a little bit of help in getting their skills noticed.
Promising designers will be challenged over the course of 10 weeks to create outfits for musicians and celebrities.
Sky Living: “The chance to dress one of the world’s most famous women for an event that will attract worldwide coverage is the perfect springboard for the aspiring designer’s future fashion career.”